The Green Can, Pitch party winner of Creative Tampa Bay’s 2011 10/100/1000 contest, will be debuting their innovate recycling cans at the Florida State Fair which opens Feb. 9.
The Green Can is a recycling initiative to provide an easy and convenient way for people to recycle aluminum cans. The idea behind the project is that, when given a readily available choice to recycle, people will do the right thing.
The 250 gallon containers at the State Fair will be shaped like a giant soda can, and interactive. When a can is placed in them, the containers will make a slide whistle sound. They will also have electro luminescent (EL) wire embedded in them that lights up like a glow stick. The group will be doing the aluminum recycling for all beers sold at the fair, as well as Diet Mountain Dew cans with coupons used by people to get into the fair on can days.
source: Dennis Gallagher, The Green Can
Also published in Creative Tampa Bay’s Buzz, 2.8.12